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B2B Marketers Top 3 Problems
I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking...
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The Blurry Line Between Marketing and Sales Enablement
When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should...
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The World has Changed. B2B Marketers Need to Adapt.
When asked what innovations in marketing most B2B marketers are adopting, more often than not, “social marketing” initiatives top their lists. Facebook, Twitter, LinkedIn, and other social media offer...
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Two Reasons Why Companies Might Buy Your Product
When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”. But, in a B2B world, have we ever really thought about why...
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Why B2B marketers are risk averse (and therefore less effective than they...
UPDATE: It seems that Lisa Nirell has uncovered a related set of issues regarding the “condition” of marketers, and the need to take a new approach if different results are expected. Interesting read...
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Lack of Innovation is Hurting Your Career
Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the...
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The Science Behind Why “Good” Marketing Makes Selling Much Easier
Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing...
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Sales Enablement – Is There Anything More Important?
There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. But wait,...
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Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation
This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing! Last week, at a major trade show, the division President of a...
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Why “Interactive” is not Synonymous with “Online”
A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying...
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“Digital” is an entirely new Marketing Business Model
It is no longer sufficient for marketers to “go digital”. In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of...
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Why say “Thank You” at work?
It’s Thanksgiving. We usually spend this time with friends and family, reflecting on all those things for which we are grateful in our lives. Regardless of our individual “ups and downs” throughout...
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Stop presenting- Start engaging!
Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing...
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The Three Most Important B2B Marketing Questions for 2016
To achieve success in 2016, these are the most important questions fomarketers to ask: What are the reasons our sales teams lose deals they should have won? What key value do we deliver that sets us...
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How Digital Marketing Will Get You Promoted or Kill Your Career
This article was previously published on LinkedIn As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that...
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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and...
We now live in a moment of profound change. In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. The common thread? Thriving companies...
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Virtual Reality is NOT the same as Augmented Reality
Original article published on LinkedIn. Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality. Here’s a quick guide: 1. Augmented Reality...
View ArticleWhy B2B marketers are risk averse (and therefore less effective than they...
UPDATE: It seems that Lisa Nirell has uncovered a related set of issues regarding the “condition” of marketers, and the need to take a new approach if different results are expected. Interesting read...
View ArticleLack of Innovation is Hurting Your Career
Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the...
View ArticleThe Science Behind Why “Good” Marketing Makes Selling Much Easier
Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing...
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